General Motors Company U.S. Consumer Privacy Statement Last Updated: May 2022
Scope Your privacy is important to General Motors Company (“GM” or “we”) as is your trust in GM’s products and services. We want you to know that the personal information you share with us will be treated with care. This Privacy Statement addresses the personal information we collect and how we use and share that information.
This Privacy Statement applies to personal information we obtain from and about individuals interacting with GM and its websites, products, programs, and services. It does not apply to personal information we obtain in our capacity as an employer. This Privacy Statement covers all GM controlled subsidiaries and affiliates in the U.S. except for General Motors Financial Company, Inc., and Cruise LLC, each of which has its own Privacy Statement. Certain products and services may be subject to other privacy statements independently or in combination with this Privacy Statement and should be reviewed by the consumer, for example, GM’s mobile applications may have separate privacy statements, as described in the Mobile Applications section below.
Key points about our information practices:
We may collect information about you and your vehicle, such as name, address, email address, phone number, vehicle identification number (VIN) and vehicle performance data through your agreement for consumer merchandise, GM partners and others who provide information to us. Click here to learn more.
We may use your information to provide products and services, to maintain customer relationships, for safety and product research purposes, to provide customer and vehicle support and service, and for marketing. Click here to learn more.
We may share your information as required or permitted by law, within GM, with our GM controlled subsidiaries and affiliates, with GM dealers, with GM licensees, with our service providers, and with our business partners. Click here to learn more.
You have choices regarding how we use and share your information for marketing and other purposes. Click here to learn more.
Cookies and Tracking
GM has developed certain mobile applications that you may download to your mobile device or vehicle (“GM Applications”). When you download a GM Application, there may be an opportunity for you to provide us with or for us to obtain information about you or your vehicle. Click here to learn more.
Third Party Products and Services
Through the use of GM products and services, you may be able to access third party services, applications and websites not controlled by GM or covered by this Privacy Statement. Click here to learn more.
GM and GM dealers are separate legal entities with their own privacy practices. For questions about your dealer's privacy practices including opting out of marketing communications from your dealer, please contact your dealer directly. Click here to learn more.
Access and Update
You may access your online accounts to update your information or you may contact us to learn about how to do so. Click here to learn more.
We maintain reasonable and adequate security controls to protect your information and require our service providers by contract to do the same. Click here to learn more.
We keep information for as long as necessary to provide our products and services, operate our business, and comply with legal obligations. Click here to learn more.
GM websites and other online services do not target or knowingly collect any information from children under the age of 13. Click here to learn more.
International Data Transfers
We maintain appropriate protections for cross-border transfers as required by law for international data transfers. Click here to learn more.
If you have concerns or questions regarding GM's consumer privacy practices or this Privacy Statement, please contact us at 1-866-MYPRIVACY (1-866-697-7482). Click here to learn more.
We may update this Privacy Statement from time to time. We will do so by posting additions or modifications to this page. Click here to learn more.
Information Collected As you interact with GM or our products, programs, and services, there may be opportunities for you to provide us with your information. Additionally, we may collect certain information about you or your vehicle as further described below.
We also receive information about you through vehicle sales records provided by your dealer and we may obtain, with your consent, data obtained from your vehicle’s Event Data Recorder (“EDR”). For additional information about EDR data, please see your owner’s manual. We also may obtain information about you and your vehicle from GM affiliates, dealers, GM licensees for consumer merchandise, GM partners (for example, credit card bank partners) and other sources such as companies that provide lists of potential vehicle purchasers and current owners, if such companies are permitted to share your information with us pursuant to their privacy statements. We may combine information that we receive from the various sources described in this Privacy Statement, including third-party sources, with information you provide and use or share it for the purposes identified below.
The types of information that GM collects about you, your vehicle, or your connected devices (such as your mobile phone, computer, or tablet) may include, but are not limited to:
identifiers (such as name, postal address, email address, screen name, account ID, customer number, and telephone number; in limited circumstances, GM may collect a Social Security Number, for example if you win a sweepstakes or receive compensation that must be reported for government tax purposes)
payment information (such as your credit card number, CVV code and expiration date)
information about your vehicle (such as license plate number, vehicle identification number (VIN), geolocation data, make, model, model year, selling dealer, servicing dealer, date of purchase or lease, the lease/financing term, service history, mileage, oil/battery status, fuel or charging history, electrical system function, gear status, and diagnostic trouble codes)
information about your connected devices and how you interact with our products, services, apps and websites (such as IP address, browser type, unique device identifier, cookie data, and associated identifying and usage information)
demographic or protected classification information (such as gender, date of birth, marital status, household composition, or veteran or military status)
marketing profile information (such as when you plan to purchase or lease; the vehicle in which you're interested)
audio or video information (such as information collected by sensors or cameras in the vehicle, or photographs and videos such as those that you may submit for contests, sweepstakes, and social sharing)
physiological or biological characteristics, such as medical information collected to provide OnStar emergency services that you have requested
relationships you have with GM in addition to the purchase and servicing of your vehicle (such as through a My GM Rewards account, a GM Rewards Card or OnStar, etc.)
information related to My GM Rewards and the My GM Rewards Card Program (“GM Card”), including rewards points, account type, tier status, enrollment, redemption
investor information (name, address, phone number and email address) stockholder services information (such as account information)
USE The information GM collects about you, your vehicle, or your connected devices may be used:
to provide products and services, programs, and maintain customer relationships
to improve the quality, safety, and security of our products and services
to administer your account(s) and process your payments for products and services
to operate our websites and applications, including online registration processes
to facilitate and support GM dealer and supplier diversity programs and GM grant programs
to autofill data fields on our websites to improve your online experience
to develop new products and services, including connected, autonomous and car-sharing products and services
to provide customer and vehicle support and service (such as recall information)
for warranty administration and validation
to provide information and product updates
to evaluate vehicle performance and safety
for research, evaluation of use, and troubleshooting purposes
to verify eligibility for vehicle purchase or incentive programs
to verify eligibility for GM card and to provide GM card account management services
for marketing and analytics purposes
to support the electronic signature and delivery process between you and your dealer
to customize and improve communication content
to comply with legal, regulatory or contractual requirements
Communications with you in connection with these uses may be via mail, telephone, e-mail, text message, social media, and other electronic messages, through the in-vehicle infotainment or OnStar system or via our websites and applications. Subject to the GM Consolidated SMS Policy (“Texting Policy”), which can be found at gm.com/texting-policy.html, GM and those acting on behalf of GM may send you text messages using an automated telephone dialing system to the mobile phone number you have provided. Message and data rates may apply. See “Choices” below to learn how to manage your communication preferences.
You may choose to forward information from one of our websites or emails to another person through our Forward to a Friend or similar program. Email addresses submitted to our E-card or other Forward to a Friend programs will not be captured for later use in marketing unless the recipient opts into receiving additional marketing materials from GM.
SHARING GM may share the information it collects about you, your vehicle, or your connected devices in the following instances:
within GM, with our GM controlled subsidiaries and affiliates, with GM dealers, with service provide we or our dealers use to deliver products and services to you, and with GM licensees. However, transaction information regarding your GM Card will not be shared with GM dealers
with our services providers who work on our behalf and who do not have an independent right to use the information to which they have access or that we disclose to them
with our business partners, including for GM card matters, GM marketing activities, or business partner marketing activities or both
with third parties for research and development purposes (such as university research institutes for improving highway safety)
in connection with the sale, transfer or financing of a significant part of a GM business or its assets, including any such activities associated with a bankruptcy proceeding
when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a law enforcement request
as required or permitted by law, such as in conjunction with a subpoena, government inquiry, litigation, dispute resolution or similar legal process
Apart from the purposes listed above, GM will not share information about you or your vehicle with other third parties for their independent use without your prior consent.
CHOICES If you do not want to receive marketing communications from GM, please visit our Consumer Preference System website at www.gmcontactpreferences.com. This will allow you to opt out of unsolicited marketing telephone and email communications and/or to change previously submitted opt-out preferences. You can also call 1-866-MYPRIVACY (1-866-697-7482) to opt out of direct mail communications, as well as telephone and email communications, and/or to change previously submitted opt-out preferences.
If you opt out of receiving marketing communications from GM, your personal information will not be used for marketing, but may still be used for the other purposes described in this Privacy Statement (such as vehicle support and service).
If you have subscribed to a particular email newsletter or other communication (such as My GMLINK Service Reminders), you should follow the instructions in the email or on a related website to unsubscribe.
If you have opted into receiving text messages from GM, you should follow the opt-out instructions in that specific text message program if you wish to opt-out. For more ways to opt-out and manage text message programs, see our Texting Policy at gm.com/texting-policy.html. If you have opted into any of our text message programs and you later decide to change your phone number or cancel your phone plan you should immediately opt-out of any text message programs and re-opt in with your new phone number if you wish to continue to receive text messages from GM. This will help us ensure we continue to honor your preferences and text the correct phone number.
We place pixel tags and web beacons in our emails to measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email and any URL accessed through our email message.
To measure site activity, provide a better user experience, and tailor our marketing communications, we or our service providers or business partners may compile information from the cookies, pixel tags, web beacons or other technologies on our websites. This information may be combined with other information collected online or offline about you, including data provided by third party sources, and may be used or shared for the purposes described in this Privacy Statement. We may also allow third party advertising and personalization partners to use this information to develop personalized content and appropriate advertising based on your visits over time on GM web sites and non-GM web sites. This information may also be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you across your devices.
At this time, we do not honor “do no track” signals from a web site browser. However, you may refuse or delete cookies. Please refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired.
GM adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (www.AboutAds.info). If you do not wish to receive personalized advertising or content from us while visiting GM web sites, you may click on the AdChoices icon and/or link located at the bottom of the web site page or the Digital Advertising Alliance’s Opt-Out page, where applicable If you do not wish to receive personalized advertising or content from us on non-GM websites, please visit the Digital Advertising Alliance’s Opt-Out page or click on the AboutAds icon on a GM advertisement and follow the instructions on how to opt out. Opting out of relevant advertising will not opt you out of all advertising, but rather only those advertisements that are personalized to your interests by GM or its agents or representatives.
MOBILE APPLICATIONS GM may offer certain mobile applications that you have the option to download to or use with your connected device or vehicle (“GM Applications”). When you choose to download or use a GM Application, there may be an opportunity for you to provide us with or for us to obtain information about you or your vehicle. Each GM Application will display a separate privacy statement that will inform you about how any information is collected, used and shared via the application and how to decline such use or uninstall the application.
Third parties may also offer certain mobile applications that you have the option to download to or use with your vehicle (“3rd Party Applications”). The 3rd Party Applications that you choose to download to or use in your vehicle may collect information about you in connection with your download or use of those applications. GM is not responsible for the collection or use of information by 3rd Party Applications and your use is subject to the user terms and privacy statement for those 3rd Party Applications. We recommend that you carefully review the user terms and privacy statement of each 3rd Party Application before use.
THIRD PARTY SERVICES, APPLICATIONS AND WEBSITES Through the use of GM products and services, you may be able to access third party services, applications and websites not controlled by GM or covered by this Privacy Statement, such as those belonging to GM dealers, GM licensees, co-branded websites offered in conjunction with a business partner, or independent product review sites. We recommend that you carefully review the Privacy Statement of other third-party services, applications and websites before providing any personal information.
GM DEALERS GM and GM dealers are separate legal entities with their own privacy practices. For questions about your dealer's privacy practices including opting out of marketing communications from your dealer, please contact your dealer directly.
When you buy or lease a vehicle from a GM dealer, the dealer will share your information with GM. Please be aware that each dealer operates as a separate legal entity and you should read the dealer’s privacy statement to ensure that you understand its privacy practices and procedures. Additionally, because the GM dealer often is the first contact with you, the dealer can answer any questions you may have about its privacy practices. While GM encourages its dealers to ensure full compliance with all applicable privacy legislation and has provided information to our dealers relating to privacy obligations, GM is not responsible for dealers’ compliance with applicable law.
When completing a purchase or lease agreement or signing a service repair order with the GM dealer, you should be provided with information describing the dealership's privacy practices and related policies that explain that certain personal information that you provide to the dealer may be shared with GM or others in accordance with this Privacy Statement.
ACCESS AND UPDATE You may contact us, as provided below, to learn about how to access, review, correct, update, or delete the information about you in our records. We may need to retain certain information for recordkeeping purposes, to complete any transactions that you began prior to your request, or for other purposes as required or permitted by applicable law.
To have your mail, email or telephone information updated please call one of the following Customer Assistance Centers that is specific to your vehicle:
For inquiries about how the information you submit to the Investor Information portion of GM’s website or to GM Stockholder Services is handled, please call 313-667-1432.
You may correct GM Rewards Cards contact information, such as name, address, phone number and email address, by logging onto the Account portion of the website listed on the back of your card. You can refer to the back of your credit card for customer assistance phone numbers for your account needs.
If you have a question or concern about the privacy practices of the GM Rewards Cards or the GM Card websites, please contact us by sending an email from the Contact Us page.
For GM Family First participants, you may correct your information by contacting your Human Resources representative or updating your information via Socrates. For Vehicle Purchase Plan (“VPP”) participants, you may correct your personal information by visiting the following VPP websites.
GM Supplier Discount
GM Dealership Employee Discount
GM College Discount
GM Military Discount
HOW WE SAFEGUARD YOUR INFORMATION We maintain reasonable and adequate technical, administrative, and physical security and confidentiality measures designed to help protect your information from unauthorized access or use. We also require by contract (other than in certain emergency situations) that third party service providers acting on our behalf or with whom we share your information also undertake to provide such security and confidentiality measures in accordance with industry standards.
HOW LONG WE KEEP YOUR INFORMATION We may keep the information we collect for as long as necessary to provide products or services to you, to operate our business, to enable us to communicate with you, for our safety, research, evaluation of use, or troubleshooting purposes, or to satisfy our legal or contractual obligations. Where required, we will anonymize or dispose of the information we collect when we no longer need it for the uses described above.
CHILDREN’S PRIVACY GM websites and other online services do not target or knowingly collect any information from children under the age of 13.
INTERNATIONAL DATA TRANSFERS When GM and its controlled subsidiaries and affiliates in the United States, including OnStar, LLC, (“GM U.S.”) receive information from GM controlled subsidiaries and affiliates in Europe, including OnStar Europe Ltd., (collectively “GM Europe companies”), we comply with applicable legal requirements providing adequate protection for the transfer of personal information to countries outside of the EEA or Switzerland. GM U.S. acts as a data processor for its GM controlled subsidiaries and affiliates in Europe (collectively, “GM Europe companies”) by providing data hosting, maintenance, support, and troubleshooting of services, as well as other redundant back office support. GM U.S. acts as a data processor for OnStar Europe Ltd. by providing maintenance, support, and troubleshooting of services, as well as other redundant back office support. GM Europe companies and OnStar Europe Ltd. act as controllers of their own European customer data, and GM U.S. acts as a data processor for these companies.
We store your information in the United States, the European Economic Area (EEA), and other locations where we or our service providers maintain servers. With respect to such transfers from the EEA to the United States and other non-EEA jurisdictions, we implement standard contractual clauses and other mechanisms to protect such data.
Individuals that use products or services offered by a GM Europe company or OnStar Europe Ltd. may wish to raise any privacy questions with such company directly, including filing any requests to access European customer data or exercise other privacy rights. Individuals may also raise questions with GM U.S. using the contact details below.
In addition, anonymized and aggregated data from OnStar Europe Ltd. is shared with GM U.S. to evaluate or research the safety, quality, usage, and functionality of vehicles and services, including the OnStar Services; to provide OnStar Europe Ltd. customers with vehicle support and services; and to ensure accurate customer records and maintain customer relationships. Information also is shared with GM U.S. in order to contact OnStar Europe Ltd. customers about their vehicle or the services, or for marketing purposes, but only if the individual has opted in to receive marketing information.
HOW TO CONTACT US
If you have concerns or questions regarding GM's consumer privacy practices or this Privacy Statement you may contact us at 1-866-MYPRIVACY (1-866-697-7482).
CHANGES TO THIS PRIVACY STATEMENT
We may amend this Privacy Statement from time to time. We will do so by posting updates to this page. When we make material changes to this privacy statement, we will notify you by email or through a notice on our website homepage.
CALIFORNIA PRIVACY STATEMENT Last Updated: May 2022
This PRIVACY STATEMENT FOR CALIFORNIA RESIDENTS (“California Privacy Statement”) supplements the information contained in the Privacy Statement of THE GENERAL MOTORS FAMILY OF COMPANIES (including General Motors Company, OnStar, LLC (“OnStar”), and affiliates) (collectively, “GM” or “We”) and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”). Any terms defined in the CCPA have the same meaning when used in this California Privacy Statement.
Collection of Personal Information
We may collect certain information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a consumer or household (“Personal Information”). Personal Information does not include de-identified or aggregated information. Please see the following disclosure regarding what we may collect, use, and share based on your use of the products and services and the consent(s) you have provided to us:
Personal Information Categories & Examples
We may collect the following categories of Personal Information:
Identifiers, such as name, postal address, unique personal identifier, internet protocol address, signature, email address, account name, or other similar identifiers;
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as bank account number, credit card number, debit card number, or any other financial information, medical information, health insurance information, social security number, physical characteristics or description, passport number, driver’s license or state identification card number, insurance policy number, education, employment, or employment history;
Protected classification characteristics under California or federal law, such as age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, or veteran or military status;
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data;
Internet or other electronic network activity information, including, browsing history, search history, and information regarding a consumer's interaction with an internet website, application, or advertisement;
Audio, electronic, visual, thermal, olfactory, or similar information; and
Inferences drawn from other personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.
Personal Information Source Categories
We may collect Personal Information from consumers providing this information directly to us or automatically through their interaction with our products or services; GM dealers; licensors; service providers; marketing partners; and/or independent third-party sources.
Business or Commercial Purpose(s) for which Personal Information is Collected
We may use Personal Information to provide and improve our products and services; improve the quality, safety, and security of our products and services; to administer your account(s) and process your payments for products and services; to operate our websites and applications, including online registration processes; to facilitate and support GM dealer and supplier programs and transactions; to provide customer and vehicle support and service (such as recall information); for warranty administration and validation; to provide product and service updates; develop new products and services; for research, evaluation of use, and troubleshooting purposes; to verify eligibility for vehicle purchase or incentive programs; for marketing and/or analytics purposes; to customize and improve communication content; to comply with legal, regulatory or contractual requirements; to evaluate or conduct a merger, divestiture, acquisition, restructuring, reorganization, dissolution, or other sale or transfer of all of our assets; to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity; and to debug to identity and repair errors that impair existing intended functionality.
Categories of Third-Party Sharing of Personal Information
We may share Personal Information with our service providers; emergency service providers, such as law enforcement, roadside assistance providers and ambulance providers; business partners for marketing activities; and independent third parties, such as research institutions, in-vehicle app providers or usage-based insurance providers.
Your Rights and Choices The CCPA provides certain consumers (i.e., California residents) with specific rights regarding their Personal Information. This section describes the CCPA rights that you may have and explains how to exercise those rights. You have a right not to receive discriminatory treatment for exercising these privacy rights.
Right to Opt-Out of the Sale of Personal Information
We have disclosed or sold Personal Information to third parties for a business or commercial purpose in the preceding 12 months in the following categories: Identifiers and internet or similar network activity. You have a right to opt-out of the sale of your Personal Information. We do not sell the Personal Information of minors under 16 years of age without affirmative authorization.
Right to Know About Personal Information Collected, Used, Disclosed, or Sold
You have the right to request up to twice in a 12-month period that we disclose certain information to you about our collection, use and disclosure of your Personal Information over the past 12 months. Once we receive your request and verify your identity, we will disclose to you the information you request in the following areas: (1) the categories of Personal Information we collected about you; (2) the categories of sources for the Personal Information; (3) our business or commercial purpose for collecting or selling that Personal Information; (4) the categories of third parties with whom we shared that Personal Information; and (5) the specific pieces of Personal Information we collected about you in the preceding 12 months.
Right to Delete Personal Information Collected or Maintained
You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your request and verify your identity, we will delete your Personal Information from our records, unless an exception under the CCPA applies. In our response to your request to delete, we will specify the manner in which we have deleted your Personal Information or, if we must deny your deletion request, the basis for this refusal.
Exercising Your Rights
To exercise the rights described above, please submit a verifiable consumer request to us by either:
Calling us at 866-MYPRIVACY (697-7482)
Authorizing an Agent
You may designate an authorized agent to submit your consumer request on your behalf, so long as the authorized agent has provided us with a valid Power of Attorney under the California Probate Code or has provided proof that it has your written permission to submit the request and you have submitted an authorized agent designation form. If we do not receive a valid Power of Attorney, we may also require you to verify your identity directly with us and directly confirm that you provided the authorized agent permission to submit the request.
Our authorized agent designation form can be obtained at GM’s California Privacy Data Subject Request page or by contacting email@example.com. You can submit the completed form to us on our website or by email to firstname.lastname@example.org. If you submit your request over the phone, please email all documents to email@example.com.
We will not be able to process your request until you provide all required documentation.
Verifying Your Request
We cannot respond to your request to know or request to delete if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in a verifiable consumer request to verify your identity or authority to make the request. To verify your identity, we ask that you to provide us with the following information when you submit your request: (1) first name, (2) last name, and (3) phone number or email.
We will use the above information to verify your identity. We will require additional information to verify your identity and fulfill your request depending on the type of request or the information requested by you.
Notice of financial incentive We may offer financial incentives, as defined by the California Consumer Privacy Act, when you enroll in our My Rewards program. My Rewards is a loyalty program in which participants earn and redeem points by engaging in eligible transactions, including, but not limited to, purchasing or leasing eligible GM vehicles at participating GM dealerships in the United States, purchasing certain goods or services from a participating dealer or online through participating GM websites, purchasing certain services from OnStar, or transacting with the My GM Rewards Credit Card. For a complete description of the most current eligible transactions, as well as details on earning and redeeming points, go to https://experience.gm.com/rewards.
We offer the My Rewards program to enhance our relationship with you so that you can enjoy more of our products and services at a lower price. To become a My Rewards member and earn and receive program benefits, users must enroll by providing name, address, and email. Users also have the option to complete a profile with additional information about hobbies and interests to allow for better tailored offers, but this information is not required for program membership. In addition, new members of the My GM Rewards Credit Card are enrolled in My Rewards based on the data provided in the card application. To provide the program benefits, we must receive and track the personal information provided when you enroll in the My Rewards program or when you engage in activities to earn points, such as contact information and purchase history.
In order to complete membership into My Rewards, you also must acknowledge both the My GM Rewards Program Terms and Conditions and the GM Privacy Statement. Consumers may withdraw from participation in the My Rewards program at any time by contacting a My Rewards Member Support Specialist at 844-764-2665.
Solely for purposes of complying with the California Consumer Privacy Act, we estimate that the value of a consumer’s data related to the My Rewards program to be, on average, $0.19 per program member. We have calculated the value of a consumer’s data by estimating the expenses related to the provision of the My Rewards marketing program per member.
Direct Marketing California residents have the right to request information from GM regarding the manner in which GM shares certain categories of your personal information with third parties, for the third parties direct marketing purposes. California law provides that you have the right to submit a request to GM at its designated address and receive the following information:
The categories of information GM disclosed to third parties for the third parties' direct marketing purposes during the preceding calendar year; and
The names and addresses of third parties that received such information, or if the nature of their business cannot be determined from the name, then examples of the products or services marketed.
You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. You may make such a request by calling 1-866-MYPRIVACY (1-866 697-7482).
Changes to Our Privacy Notice We reserve the right to amend this privacy notice at our discretion and at any time. When we make material changes to this privacy notice, we will notify you by email or through a notice on our website homepage.
Contact Information If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect, use, and share your Personal Information, your choices and rights regarding such use, or wish to exercise your rights under the CCPA, please do not hesitate to contact us at: